Rolls-Royce reveals Dream Commission finalists.

The notion of art is powerful, and used to influence culture, politics, and even the economy. It can become the driving force of change and is constantly present from the developmental domains in child development to playing a huge role in defining one’s identity. Rolls-Royce understood the impact of art and is now pushing the limits of art and moving images through its latest initiative.

Entitled Muse, the Rolls-Royce Art Programme announced four shortlisted artists for its inaugural flagship initiative, the Dream Commission. The Dream Commission is a biennial prize awarded to inspire greatness and foster creativity in the media of moving-image art. Artists Sondra Perry (USA), Beatriz Santiago Muñoz (Puerto Rico), Martine Syms (USA) and Zhou Tao (China) were selected by an international jury of leading art world individuals, having been nominated by a panel of industry figureheads over the course of 2020.

Torsten Müller-Ötvös, Chief Executive of Rolls-Royce Motor Cars, commented, “It gives me great pleasure that Muse, the Rolls-Royce Art Programme, is able to support the world of moving-image art at this critical time for the industry. Never more so than today have we needed the escapism of art with its ability to inspire greatness and foster creativity. As the Dream Commission moves into the next stage of the commissioning journey, we would like to thank the jurors and nominators for their time, expertise, and commitment.”

The Dream Commission’s jury, which consists of leading figures of the international art scene, selected these four emerging and mid-career artists to contend for the prestigious moving-image commission. The selected artists have been requested to create a short-form moving-image piece detailing their concept for consideration by the jury. Following this, one artist will be awarded the honour of creating a full-length digital artwork in 2021.

After five years of supporting international artists in creating new works, the Rolls-Royce Art Programme relaunched in 2019 to become Muse¸ a platform with two biennial initiatives, the Dream Commission, and the Spirit of Ecstasy Challenge. The work produced for the Dream Commission will investigate a particular aesthetic territory – “Dreams” – that aims to conjure an alternative sensory universe and take viewers on a journey into the world of the subconscious.

Rolls-Royce’s ambition for the Dream Commission is to establish the marque as a relevant platform for advancing the medium of moving images. Luxury is becoming ever-so complex, individuals are constantly looking for excitement, and such experiential factors can only provide positive notions moving forward.✤

GO: VISIT WWW.ROLLS-ROYCEMOTORCARS.COM FOR EXHIBITION OF THE SHORT-FORM MOVING IMAGE ARTWORKS.