LEVI’S XX CHINO TREND ALERT

Dress like R&B superstar Khalid with Levi’s XX Chino


As everyone knows, we are living in the age of Dadleisure. Dad sneakers, dad jeans, dad polos—never before has the average middle-aged guy’s wardrobe looked so cool. And, lest we forget, a significant hallmark of that dad style is the humble chino. For Spring/Summer 2020, Levi’s introduces their new non-denim platform for men’s: Levi’s XX Chino. “Your favourite denim brand is now making your favourite chinos.

The authentic, cool vibe of our new chino range was inspired part by who we are as an iconic brand and part by being at the centre of culture moments from streetwear to skate. They deliver on fit, comfort, and style, especially when worn with your favourite sneaker” said Janine Chilton-Faust, Global VP of Men’s Design at Levi’s Strauss & Co. Available in Standard Taper, Slim Taper, and Straight Cropped, the Levi’s XX Chino is a more youthful version with a more contemporary fit, plus a bit of stretch for added comfort. In fact, there are two different fabrications — Soft Stretch and Wonderknit — for those looking for either more or less stretch. Both are a perfect way to capitalise on the continuing trend of casualisation with a trouser that offers every bit as much comfort and style as a great pair of Levi’s jeans.

The range of colours goes well beyond standard khaki. Although, if khaki is still your jam, there are multiple shades to choose from. The best part about the colour options, however, is that every one of them is garment dyed. This allows for a look and feel that isn’t too crisp or precious, especially after a couple of washes. It’s a perfectly worn-in pair of chinos right from the get-go. And, for the guy who’s looking for something a bit more fashion-forward, the Straight Cropped Levi’s XX Chino comes with a centre front crease for some street style swagger. ✤

GO: VISIT WWW.LEVISTRAUSS.COM FOR MORE INFORMATION.