Doha visit marks the first time the truck has traveled to the Middle East.
Ralph’s Coffee truck has made its debut in Doha, marking the first time the signature mobile coffee bar has traveled to the Middle East. It is a collaboration between IN-Q Enterprises by Qatar Museums, Msheireb Properties, Whitney Robinson’s DW Northstar, and Ralph Lauren, as part of Qatar Creates, celebrating the best of arts and culture, fashion, and design.
Ralph’s Coffee truck, a hunter green 1965 Citroen, will first be parked inside the atrium lobby of M7, Qatar Museums’ new hub for innovation and entrepreneurship in fashion, design and technology located in Msheireb Downtown Doha, a mixed-use development that is reviving the city’s historic core as a sustainable new live-work neighborhood. In May, M7 launched an online mentoring program to help provide young designers the necessary tools, training, and resources to realize a career in the fashion and design industries. When M7 is officially inaugurated, it will offer a wide range of engaging programs and exhibitions targeting both the general public and design community.
Stated Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Chairperson, Qatar Museums, “We are thrilled to host Ralph’s Coffee truck at our new creative hub, M7, in Msheireb, the world’s first sustainable urban regeneration project, in the heart of downtown Doha. Like M7 itself, with its seven principles to guide Qatar’s creative industries, Ralph Lauren’s brand is dedicated to timeless style, protecting the environment, and improving people’s lives. The arrival of the vintage Ralph’s Coffee truck will enrich the enduring spirit of our city—already robust in fashion, tradition, and cultural diversity—while paying homage to the past and the legacy of the Ralph Lauren brand.”
Ali Al-Kuwari, Acting CEO, Msheireb properties said, “Msheireb Downtown Doha is excited to welcome its visitors to experience its unique creative hub, M7. Ralph’s Coffee Truck is the ideal addition to our second-to-none café selection and would enhance the vibrant, diverse, cultural scene of Doha. We also see the addition of a prominent international brand of this caliber as another step towards our objectives of creating an inspiring and vibrant ecosystem for Qatari start-ups and entrepreneurs.”
Following its stay at M7, Ralph’s Coffee truck will then travel to other Doha landmarks, including the Museum of Islamic Art, the National Museum of Qatar, the Fire Station: Artist in Residence, and Mathaf: Arab Museum of Modern Art. A schedule is forthcoming.
To celebrate its inaugural visit to the region, Ralph’s Coffee truck will offer guests a specially crafted Doha Turmeric Latte and fresh baked goods featuring dates, nods to Qatar’s diverse culinary heritage. Ralph’s Coffee’s famous brownies and chocolate chip cookies will also be available for purchase. All proceeds from the sales will go towards artwork installation in Doha hospitals.