Fifty One East and Sony Middle East and Africa FZE, announced the arrival of the new addition to Sony’s award-winning series of RX cameras with the launch of the RX100 VII (model DSC-RX100M7) in Qatar. Utilizing technologies developed for Sony’s full-frame mirrorless camera Alpha 9, the RX100 VII achieves new levels of performance in a compact camera, in both stills and movie shooting, inspiring the user to feel confident that they are armed with professional-level power in their pocket for spontaneous shooting in everyday life.

                 The RX100 VII is powered by a newly developed 1.0-type stacked Exmor RS CMOS image sensor and the latest-generation BIONZ X image processor. This combination delivers new levels of autofocus performance and achieves speed breakthroughs that have previously only been seen in the Alpha 9. The flexibility of shooting is ensured by a ZEISS® Vario-Sonnar T* 24-200mm F2.8-4.5 high magnification zoom lens, making the RX100 VII a versatile choice for all types of shooting scenarios and users, from photo enthusiasts to professionals.

                For the first time in a compact camera, the RX100 VII introduces advanced ‘Real-time Tracking’ and ‘Real-time Eye AF’ capabilities. ‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology, employs AI-based object recognition to detect and process eye data in real-time, resulting in improved accuracy, speed and tracking the performance of Eye AF for both humans and animals. The RX100 VII also debuts a new drive mode, Single Burst Shooting9, for capturing the perfect high-speed shot at up to 90fps in JPEG/RAW format utilizing the anti-distortion shutter.

               The newest Sony Cyber-shot RX100 VII pocket-sized camera VII (model DSC-RX100M7G, package with Shooting Grip Kit) and leather-look body jacket case for the RX100 Series (LCJ RXK) in black and beige are now available at FNAC in Lagoona Mall and Doha Festival City, Modern Home in Al Maha Center on Salwa Road and Virgin Megastore in Villaggi, Landmark and Doha Festival City and other major retailers in Doha.