A fresh look for a new season…

SS20 brings sleek and simple silhouettes to Ted Baker’s womenswear collections. Juxtaposing eveningwear and a serving of casual athleisure bring a contemporary twist to the season. Showcasing satins, pleats, patterned knitwear and leather separates, contrasting textures create sophistication. The season’s colour palette is muted and soft, with bolder highlights of rust, mustard, lime and navy. With a mix of modern florals, polka dots and animal prints, Ted’s distinct prints add a dramatic flourish. Ted’s Cruise story boasts nautical statement stripes in bright red, navy and white. Sartorial showstoppers include a knitted dress with matching cardigan jacket, and a tweed shorts suit boasting striped tipping detail. Summer sees the launch of Ted’s Cabana print, showcasing sophisticated styles. A broderie anglaise dress with lace trims and a halter neck makes for a summer evening staple.

Outerwear is relaxed and light for spring, with a focus on sleek separates for the perfect outfit building blocks. Accessories are simple and seasonal. A woven basket style tote with matching clutch, and a canvas tote with leather trims, compliment any summer look. A black and royal blue colour blocked bucket bag with adjustable handle is easy to wear and big enough for all the essentials.


SS20 brings colourful, complementary combinations to Ted’s menswear collections. Inspired by traditional African wax prints and statement contrast colours, Ted’s latest jersey, shirting and tailored linings offer an updated look and feel. Using sleek patterns and eclectic prints, these are the staples of any contemporary wardrobe.

Soft, subtle khakis and stone shades are complemented by bold hues of orange, lemon, fuchsia and royal blue. Hints of lilac, duck egg and peach soften the palette. Stripes offer a timeless feel to the collection; from jersey and linen shirts, to the fine pinstriped linen blazer for high summer.

Suiting for the season utilises an extensive archive of luxury Italian fabrics. A sophisticated take on contemporary checks create a smart yet light and seasonal look.

Accessories are simple yet luxurious. Taking the spotlight is an exotic faux croc leather doctor’s bag, available in black, brown or vibrant orange. ✤